Technification of photography

For this reason and in spite of its immediacy, lifestyle photographer china builds a very personal artistic expression.Every photographer meditates on reality from his particular point of view and then transform it into a vision about the environment and, above all, to construct a valid expression about what he considers is a determining idea in his work.

A few years ago, the celebrated Annie Leibovitz stopped photographing with a Hasselblad camera because the extraordinary precision of the equipment left credibility to the images. Or that was the way he conceived his need to express something more than a correct photographic capture.

With some concern, the photographer explained that the resulting image was so impeccable that it undermined that substantial, and often imperfect, element that allows defining an image. So he returned to using a photographic equipment of inferior quality but that allowed him to achieve that interpretative depth that he had somehow lost using a more precise equipment.

Undoubtedly, the decision of Leibovitz, in an era obsessed with the technification of photography, may seem surprising and even meaningless. However, that notorious ability of the photographer to problematize the photographic fact into something more complex than an attractive image , is the search that every photographer must carry out.

Photography depends on a technological tool to be carried out, but it is certainly something more than the technology that sustains the device. So, although a state-of-the-art equipment can make the capture of the image and its processing as a technical element much simpler, what actually sustains the visual power of any visual creation depends on the artistic and intellectual decisions of its author.

A camera will not make you a better photographer, in the same way that a faulty technical tool will not affect your visual language but your ability to capture it the way you need it. The game of the camera and who holds it implies understanding that photography is the result of a series of intuitive analyzes of what creates it and not, of the mere making of technical decisions that are the vehicle to express those complex interrelationships between the image and the artistic capacity of its author.

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